AI Search
AI Search Optimization
AI search optimization is the umbrella discipline: making your business visible wherever customers get AI-generated answers — ChatGPT, Gemini, Claude, Perplexity, Copilot, and Google's AI Overviews. Each engine reads the web differently, but they all reward the same thing: clear, corroborated, quotable evidence about who you are and what you do.
Why it matters
There isn't one AI search. There are six — and counting.
ChatGPT pulls from Bing and its own crawl. Perplexity searches live. Gemini leans on Google's index. Claude weighs different sources entirely. Optimizing for one and ignoring the rest leaves gaps competitors fill.
The good news: the underlying evidence is shared. Reviews, citations, structured data, and answer-first content feed all of them. We build the shared record once and verify coverage engine by engine.
Scope
What AI search optimization includes
- Cross-engine visibility audit — where each engine names you, or doesn't
- Source-gap analysis: which evidence each engine cites in your category
- Content and schema engineered for extraction across all major engines
- Crawler access checks — GPTBot, ClaudeBot, PerplexityBot, Google-Extended
- Bing/local coverage for the engines that lean on it
- Monthly per-engine citation tracking and gap reports
Process
How it works
- 01
We query every major engine for the questions that matter in your market
- 02
We score your presence per engine and map which sources each trusts
- 03
We build the shared evidence layer plus engine-specific fixes
- 04
We track citation share per engine monthly and adjust
Related
Build the rest of the record.
- AI SEOManaged AI SEO that makes your business discoverable, understandable, and recommendable to Google and AI assistants. Evidence-first, measured monthly.
- AI Visibility TrackingTrack how AI engines mention, cite, and recommend your business. Monthly visibility scoring across ChatGPT, Gemini, Perplexity, and Google AI.
- Generative Engine OptimizationGEO services that structure your business evidence so ChatGPT, Gemini, Claude, and Perplexity can find it, trust it, and cite it in their answers.
- AI CitationsBuild the sources AI engines cite: consistent listings, review profiles, and quotable content that makes your business the named answer.
Questions
Straight answers.
No — and that's exactly why per-engine measurement matters. They overlap heavily (all weight reviews and consistent listings) but differ enough that a business can be cited by one and invisible to another.
Google's AI surfaces still drive the most volume for local intent, but ChatGPT and Perplexity are growing fastest among higher-intent searchers. We measure all of them so you're not guessing.
The evidence layer is ongoing — reviews keep accumulating, engines update, competitors publish. The initial build is the heavy lift; after that it's measurement and maintenance.