AI Search
Generative Engine Optimization
Generative Engine Optimization (GEO) is the practice of structuring your business's online evidence — content, reviews, citations, structured data — so generative AI engines like ChatGPT, Gemini, Claude, and Perplexity can find it, trust it, and cite it when answering questions about businesses like yours.
Why it matters
AI engines don't rank pages. They assemble answers.
When someone asks ChatGPT for a plumber in your city, the model doesn't browse ten blue links — it synthesizes an answer from sources it trusts: review platforms, directories, your site's structured data, and corroborating mentions across the web.
GEO is about being legible to that assembly process. The businesses that get cited aren't always the biggest — they're the ones whose evidence is clearest, most consistent, and easiest to quote.
Scope
What GEO work includes
- Entity and knowledge-graph alignment — who you are, what you do, where
- Answer-first content engineered to be extracted and quoted
- Structured data: LocalBusiness, Service, FAQ, and review markup
- Citation and mention building on sources engines actually read
- AI crawler access verification — GPTBot, ClaudeBot, PerplexityBot
- Citation tracking across ChatGPT, Gemini, Perplexity, and Copilot
Process
How GEO engagements run
- 01
We ask the engines about your category in your market and record what they say
- 02
We map the evidence they cite — and the evidence they're missing about you
- 03
We build and fix the record: content, schema, citations, reviews
- 04
We re-ask, measure citation share, and iterate on the gaps
Related
Build the rest of the record.
- AI SEOManaged AI SEO that makes your business discoverable, understandable, and recommendable to Google and AI assistants. Evidence-first, measured monthly.
- Answer Engine OptimizationAEO services: answer-first content and structured data so answer engines select, quote, and cite your business when customers ask who to call.
- AI CitationsBuild the sources AI engines cite: consistent listings, review profiles, and quotable content that makes your business the named answer.
- AI Visibility TrackingTrack how AI engines mention, cite, and recommend your business. Monthly visibility scoring across ChatGPT, Gemini, Perplexity, and Google AI.
Questions
Straight answers.
SEO optimizes for ranked lists of links. GEO optimizes for synthesized answers — engines that quote sources instead of listing them. The two reinforce each other: good SEO builds the authority that makes engines trust you, and GEO makes that evidence extractable.
The ones your customers use: ChatGPT, Google's AI Overviews and Gemini, Perplexity, Microsoft Copilot, and Claude. We track where your category's questions get asked and prioritize accordingly.
It works especially well locally. "Who should I call for X in Y?" is exactly the kind of question AI assistants answer with named businesses — and local evidence (reviews, GBP, listings) is the strongest citation material they have.